Free Online Storytelling Course, sponsored by the School of Communication
A new MOOC (free online course) offered by the School of Communication on Storytelling has been launched on the Discere platform. The course will be available until December 15, 2024.
Led by Professor Juan Narbona, who teaches Value Storytelling at the same School of Communication, the course is accessible in Spanish, English, and Italian. Through 12 video lessons, each lasting 3-4 minutes, the importance and power of stories and how to use them in communication are explained.
Concepts such as the power of stories, narrative structure, character creation, conflict, moral theme, and more are explored in depth. As additional material, 10 narratives (TV spots, speeches, and others) are analyzed to illustrate some of the main ideas.
At the end of the course, participants can request a certificate of participation.
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